That flutter when you round a corner and spot a Jugendstil façade? The way your feet slow near a handcrafted wooden door? Your body knows something your mind is only just catching up to.
Falling for architecture isn’t just a metaphor. It’s neuroscience. The same brain regions that fire when you’re in love also light up for beautiful design. Dopamine floods in. Oxytocin follows. Your nervous system doesn’t distinguish between a gorgeous building and a gorgeous person.
Great design isn’t just aesthetics. It’s chemistry.
Read more: Why Great Architecture Feels Like Falling in Love – The Neuroscience of Design