“Design isn’t how it looks. It’s how it works.”
Steve Jobs, a visionary who redefined technology, had a profound understanding of design’s true essence. For Jobs, design wasn’t about aesthetics alone, it was about function. The beauty of a product wasn’t just in its sleek lines or polished finish but in how it seamlessly integrated into daily life.
Take the iPhone as an example. At first glance, its minimalist design is striking, but its true brilliance lies in its intuitive interface. From the swipe of a finger to the effortless transition between apps, every detail was crafted to enhance the user’s experience. Jobs believed that great design is invisible, it doesn’t shout for attention but works quietly and flawlessly in the background, making life easier without the user even realizing it.
This philosophy challenges us to look beyond the surface. Whether designing a space, a product, or even a process, the question isn’t just “How does it look?” but “How does it function?” Great design solves problems, simplifies complexity, and ultimately improves lives.
Jobs’ legacy reminds us that design isn’t just about appearances, it’s about creating things that work beautifully. And in that harmony of form and function, design becomes truly timeless.
written by Helen M. Krauss